Wednesday, September 16, 2009

The Razor-Blade Arms Race

A "quote" from a Gillette official as it appeared in the Onion, 2004:

"Would someone tell me how this happened? We were the fucking vanguard of shaving in this country. The Gillette Mach3 was the razor to own. Then the other guy came out with a three-blade razor. Were we scared? Hell, no. Because we hit back with a little thing called the Mach3Turbo. That's three blades and an aloe strip. For moisture. But you know what happened next? Shut up, I'm telling you what happened—the bastards went to four blades. Now we're standing around with our cocks in our hands, selling three blades and a strip. Moisture or no, suddenly we're the chumps. Well, fuck it. We're going to five blades."
CNN's Money site, 2009:
"Gillette has escalated the razor wars yet again, unveiling a new line of razors on Wednesday with five blades and a lubricating strip on both the front and back."
Have these people never heard of Norelco?

Plus, like any good comedian, Dara O'Briain works his magic:

Via Ed Brayton.

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